About
IOTS, a GNKGEI subsidiary, empowers youth with career-focused programs. Initial Facebook ads fell short, hindered by low-quality leads and conversions. FARGROWTH’s data-driven reevaluation and optimized design revived the campaign.
Result
The clarity in the ad copy was improvised along with other parameter optimization, resulting in reduced CAC to below 50 and maintaining a healthy lead count of 12-15 under a target budget allocation of 500 per day for healthcare. Subsequently, the same was done for other programs.
